Pritchitts launch new student Modern Milk campaign

28 October 2014 by
Pritchitts launch new student Modern Milk campaign

Pritchitts, the foodservice division of Lakeland Dairies has launched a new student campaign in support of its flavoured milk range, Modern Milk.

The Smart Choice promotion gives students the chance to win one of 10 smartphones of their choice, every week until the 14 December 2014. Students simply need to grab a carton of their favourite Modern Milk and tweet a selfie to @ModernMilk using the hashtag #ModernMilk.

Simon Muschamp, head of marketing for Pritchitts, explained: "The response to Modern Milk has been overwhelming from both university caterers and students. We've been building fans by sampling across the country during Fresher's Week and through our Twitter and Facebook page and we're excited to launch our Smart Choice promotion and the next phase of our student initiative.

"Caterers are under huge pressure to offer healthier soft drink options that students will buy and Modern Milk's range of flavours and the nutritious power of milk, along with our new Smart Choice promotion makes it a win-win for both universities and students."

To support the campaign, caterers can claim their free Smart Choice point-of-sale kit containing eye-catching posters, wobblers and cards to highlight the promotion by calling 020 8290 7020.

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