Simon Millard has been announced as the new foodservice director for Premier Foods.
Millard has worked at biscuit and cake manufacturer Bahlsen and has a wealth of experience from nine years spent at Mars UK.
Ellie Krupa, trading director at Premier Foods, said: "It is great to have Simon on board and we look forward to welcoming him to the team.
"His role will be to continue to lead the foodservice division to success, ensuring a key focus on health, nutrition and sustainability.
"I am confident that Simon will join us with a fresh approach and new ideas, helping to develop the division even further."