Imbibe Live 2013

14 June 2013 by
Imbibe Live 2013

Imbibe Live is the UK's leading on-trade exhibition for the hospitality industry. If you source, buy or serve drinks for your establishment, Imbibe Live is an essential date for your diary.

• Expand your drinks offering with access to thousands of brands
• Taste a diverse range of drinks in expert-led masterclasses
• Listen to business-focussed seminars to improve your bottom line
• Discover the latest trends and new-to-market products
• Network with the hospitality industry's movers and shakers
• Snap up hundreds of new drinks ideas for your establishment


• Dale DeGroff, Master Mixologist
• Xavier Rousset, 28°-50°
• JJ Goodman, London Cocktail Club
• Christine Parkinson, Hakkasan Group
• Alessandro Palazzi, Dukes Hotel
• Melissa Cole, Imbibe Educator of the Year
• Alex Kratena, Artesian Bar
• Dan Priseman, Spirit Cartel


NEW Sommelier Hub Sommeliers and wine buyers will be invited to exclusive one-off tastings and masterclasses, including ‘Chefs vs Sommeliers' where leading chefs will explain how to match wine with food, and ‘Palate Training with the Masters', where sommeliers will learn how to identify wines in a blind tasting, guided by a Master Sommelier.

The Sommelier Hub will also feature an exclusive tasting of Sommelier Wine Awards 2013 winners, plus a sensory session called ‘Exploring Aroma', where sommeliers will learn to think differently about how use their senses.

Liquid Profits Visit Liquid Profits for a full programme of expert seminars covering a range of profit-boosting ideas for wet sales.

Taste Zone Discover new products and pairings covering the entire drinks spectrum, and hear what the experts have to say about the latest trends.

Shake It! Visit Shake It! Imbibe's mixology lab, for a line-up of talks and masterclasses presented by the on-trade's finest.

Centre Stage Centre Stage will be home to competition finals, tastings and demos.

Wine World Wine World has a full programme of wine-led tastings, talks and masterclasses with expert advice.

Training Zone Industry schools Academy of Food and Wine Service, Shaker BarSchools and Wine & Spirit Education Trust will be running training sessions covering a range of skills including sommellerie and mixology.

New for 2013 The Vineyard This new zone is dedicated to rare and exciting wines from small and boutique producers.

Sommelier Wine Awards 2013 A chance to taste some of this year's award-winning wines from the Sommelier Wine Awards, the world leading on-trade wine competition.


By the Glass: A Masterclass by Xavier Rousset A 'by the glass' offering can make all the difference to your restaurant or bar. Listen to expert advice and guidance from Imbibe's Restaurant
Personality of the Year.

Intelligent Promotions = Thriving Business Tips on how to run successful promotions and offers, without damaging a business's reputation, and to keep an establishment thriving.

Beer Somm-ALE-ier Beer expert and Imbibe's Educator of the Year Melissa Cole talks all things beer, and why getting it right can bring star quality to an establishment.

Green Profits Specialists explain how to make five eco-friendly changes in your establishment, which will save the planet and save money.

The Rise of Sake Hakkasan's Christine Parkinson on the styles, the culture and the art of the service of saki.

2 & 3 July 2013
Olympia Grand Hall, London, W14 8UX

Register for your free ticket at - @imbibeuk #ImbibeLive
Facebook -
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