Harlech Foodservice has hired a team of head hunters to expand its management team.
The foodservice company, based in Criccieth and Chester, wants to increase turnover to more than £50m over the next three years, and part of its strategy includes finding bigger premises in the Chester area as a staging post for further growth in the north West.
Managing director David Cattrall, who previously worked at Booker Wholesale, has embarked on a restructuring of the company. He said the introduction of "transparent and competitive" pricing on a range of core products had proved popular.
Cattrall added: "It might appear counter-intuitive to be recruiting people in the middle of a pandemic, but we are essentially investing in future expansion. We may not have the same pattern initially, but I'm expecting spring and summer to probably give us our 2019 business back and provide a springboard for growth.
"We want to continue to look after our customers in our north Wales heartland who helped create Harlech Foodservice, but we have also seen strong growth in the north west of England and north east Wales through companies like Hickory's Smokehouse, Frederic Robinson pubs and Denbighshire schools.
"I am confident there is a lot of pent-up demand out there and, with the help of our new high-level recruits, we are going to be ready, willing and able to meet that demand so we can fulfil our ambition to be a £50m company."
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