Guide to building consumer confidence and attracting more customers launched

Food distributor Bidfood and media agency Omne have produced a guide to help operators entice customers when they reopen.

Rally Your Customers will be available in four parts, with the first, on building consumer confidence, available now here.

The remaining three parts – on marketing, localism and the changing role of digital – will be released fortnightly.

Chris Davies, managing director at Omne, said: "It's no secret that the hospitality market as we knew it will never be quite the same. Operational challenges aside, there is an enormous job to be done to reassure consumers that it is safe to return to the hospitality sector. As such, we're incredibly excited to be working with Bidfood to offer our expertise and support to operators via this initiative."