European-wide study highlights consumer hygiene concerns

13 March 2014 by
European-wide study highlights consumer hygiene concerns

P&G Professional has launched a European-wide study that has shown that consumers are disappointed with cleanliness and disinfection practices in hotels, restaurants and care homes.

The three industry reports on the Importance of Clean for hotels, restaurants and care homes each shed more light on the insights from the study as well as providing industry tips for businesses.

Key findings from the report show that 93% of consumers surveyed expect business owners to use a disinfecting product as part of their daily cleaning routine and that recent high profile virus outbreaks in top restaurants and hotels have made 71% of people even more nervous about germs when eating out or staying in hotels. The results also show consumers trust review and rating schemes like TripAdvisor and that nearly 60% of customers rely on them when choosing a hotel or place to eat.

Jayne Clark, P&G Professional sales director, UK and Ireland, said: "Our study revealed that restaurateurs who do not use a disinfecting product as part of their daily cleaning routine fail to meet the expectations of 93% of potential customers - that's a lot of potential business to be turning away when margins are so squeezed."

The survey also revealed that customers are extremely cautious about cleaning and disinfection standards when eating out with over 40% of people confessing to wiping their cutlery or crockery before they begin to eat in a restaurant and 20% of 18-34 year olds admitting to taking their own bed linen or towels when staying in a hotel, guest house, hostel or B&B.

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