Delice de France to Rebrand as Coup de Pates
Aryzta Food Solutions has announced a rebrand of Delice de France to Coup de Pates.
The brands hope to target UK chefs with an enhanced product offering and sponsorship culinary competition, Salon Culinaire commencing at The Hospitality Show at the NEC in Birmingham in January 2015.
Coup de Pates has traditionally been positioned as a specialist sister brand to Delice de France. The two will now merge resulting in more exclusive products being made available to UK chefs.
"In France, the name Coup de Pates has long been synonymous with heritage, provenance, and artisanal skill; it's time that the UK got to experience the same breadth of range and choice. It's with great pride therefore, that our official launch coincides with the headline sponsorship of La Parade des Chefs at Salon Culinaire - truly one of the world's most challenging culinary arenas."
