A new report from bakery specialist Délifrance, has revealed that artisanal experiences, health and wellness, new diets such as veganism, and demand for a larger variety of flavours are shaping consumer demands for the UK bakery market.
The report drilled down into four categories of bread, viennoiserie, pâtisserie and savoury with results showing nearly a quarter (23%) of the nation is eating more bakery products than before, thanks to increased variety and quality.
Consumers are in search of new flavours and experiences across the categories, with provenance and authenticity playing an important part in the buying decisions.
Other findings showed 40% of consumers are eating bread products every day, 29% of consumers would buy more pâtisserie products if there was a wider range of flavours, and 43% would buy more if there was a wider choice of healthy options and 17% of customers would buy more savoury products if there were more vegan options.
Stéphanie Brillouet, marketing director for Northern Europe & North America, Délifrance, said: "The UK bakery market is currently worth £11.5b, predicted to grow 1.3% by 2022, presenting a significant opportunity to smart operators.
"Our new insight has defined general consumer trends as well as the unique behaviours and demands of different demographics. We've also listened to what's dominating online conversations and revealed the factors that would make consumers buy more bakery products. This is excellent information for operators to capitalise on – to maximise their offer and target their key customer groups most effectively."
The report's findings were drawn from a UK-wide consumer survey of 1,000 adults, social listening tool Delve Insights, Délifrance market estimations and insight, external market data, and opinion from bakery operators and the Food and Beverage Manager's Association (FBMA).