Crisp flavour championship from Walkers

05 May 2010
Crisp flavour championship from Walkers

Kicking off this month is the Walkers Flavour Cup, a multi-million pound quest to discover the world's most popular crisp flavour. A TV, online and mobile campaign will encourage consumers to try all the 15 internationally-inspired new Walkers flavours and then support their favourite by joining an online fan club, where they can win prizes.

Supporters that upload videos or photos become Superfans, with the best from each 15 fan clubs standing to win £10,000.

The competing flavours include: English Roast Beef & Yorkshire Pudding, Argentinean Flame-Grilled Steak, Japanese Teriyaki Chicken, French Garlic Baguette, Dutch Edam Cheese, American Cheeseburger, Brazilian Salsa and German Bratwurst Sausage (single and multi-packs); and Italian Spaghetti Bolognese, South African Sweet Chutney, Australian BBQ Kangaroo, Spanish Chicken Paella, Irish Stew, Welsh Rarebit, and Scottish Haggis (multi-packs only).

Additionally, four variety six-packs will feature flavours from the Americas, Northern Europe, Southern Europe and the rest of the world.

To buy it, callPepsico0118 930 6666

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking