Coca-Cola to adopt voluntary front-of-pack nutrition labelling scheme
Coca-Cola Great Britain (CCGB) has announced it is adopting the UK government's voluntary front of pack nutrition labelling scheme.
The labelling combines nutrient amounts and percentage Reference Intakes (RIs) with colour-coding to show how much fat, saturated fat, salt, sugar and energy (calories) is in a product.
Coca-Cola Great Britain has been labelling on the front of its cans and bottles in Great Britain since 2007 and the adoption of the voluntary, colour-coded front-of-pack scheme is consistent with the company's global commitment to provide consumers with transparent nutritional information on the front of its packs.
Jon Woods, general manager of Coca-Cola UK & Ireland, said: "We have monitored the labelling scheme since it started to appear and consumers have told us they want a single, consistent labelling scheme across all food and drink products to help them make the right choices. That is why we have decided to adopt it across our full range of brands."
Jane Ellison, parliamentary under-secretary of state for public health, said: "I am delighted that Coca-Cola Great Britain has adopted this government's voluntary front of pack labelling scheme.
It will help consumers make informed choices and lead a healthier lifestyle. We want all businesses to give people clear and consistent information about their food and drink."
The necessary supply chain changes are being made now and the new, colour-coded labelling scheme will appear on packs in-store within the first half of next year.
