As Official Treat Provider of the London 2012 Olympic Games, Cadbury has launched a two-year campaign to get the whole nation split into two teams and playing games to score points in the lead up to the event.
Everyone is invited to join one of the teams - the Spots or the Stripes - by signing up on the dedicated Spots v Stripes website
As part of the campaign, Cadbury is screening a new TV advert featuring a team of spots and a team of stripes under the sea, where various sea creatures compete to pop as many bubbles as possible. There is also some new product development and changes to existing products to support the campaign.
The 39g Challenge Bar is a new product available for a limited period and comprising a milk chocolate and white chocolate single block to be shared between a Spot player and a Stripe player. The bar, which has RRP of 52p, is divided into three sections; one spotty, one stripy and one chunk in the middle which the Spot and the Stripe must play for.
Each Challenge Bar has one of twenty different games printed on the inside of the wrapper, with names such as thumb wars, waste paper basketball, wrapper swagger and finger football, to get consumers playing for the middle chunk.
Additionally, the wrappers of many of Cadbury's core range including Dairy Milk, Crunchie, Dairy Milk Caramel, Wispa, Twirl and Double Decker, are turning spotty or stripy.
Susan Nash, Trade Communications Manager at Cadbury, said: "This is a once in a lifetime opportunity for our customers to get involved in one of the biggest, most inclusive events our country has ever seen. It doesn't matter how big or small the game, play equals fun and that's what we hope to achieve with Spots v Stripes - a nation playing and having fun in the build up to the London 2012 Olympic and Paralympic Games."