Britvic has appointed Sudeep Shetty as group chief information officer as part of an investment in its business and supply chain.
Shetty will lead the global technology, data and analytics function at Britvic, drawing in his two years of experience as chief technology officer at the company combined with retail and consumer-facing expertise from previous roles at Marks & Spencer, Selfridges and Jack Wills.
In his new role, Shetty will focus on delivering a series of transformational programmes, including end-to-end supply chain digitisation, from raw materials to factories to customers' shelves. He will also oversee projects to automate Britvic's commercial planning, procurement process and customer engagement, as the company transforms its global capabilities and digital infrastructure.
The projects will give Britvic instant access to real-time data, enabling it to better partner with customers and anticipate consumers' needs.
Shetty said: "This year has seen consumers increasingly shopping online and everyone demanding more from digital. While the pandemic may well have accelerated these trends, they are only set to continue, making this the perfect time to innovate and invest ahead of the curve. Therefore, this is an especially exciting time to take on this new role.
"Globally, many of our drinks are number one or number two brands in their categories, and we are trusted experts in the markets we operate in. Using technology to pool information from around the globe and increase automation will give us the insights and time we need to continue to innovate."
Shetty succeeds Steve Potts, who has moved on from his role of chief information, transformation and digital officer to become managing director of Britvic's Beyond the Bottle Innovation division.