Britvic and Pepsi run joint campaign promotion

12 November 2010 by
Britvic and Pepsi run joint campaign promotion

http://www.pepsico.com" target="_blank" rel="noreferrer">Britvic ](http://www.britvic.com)and [Pepsi-Co UKhave teamed up for their first cross-brand, on-pack consumer promotion, which kicked off this month.

The Reward Your Thirst campaign covers all Tango, 7Up and Pepsi variants, Drench, Juicy Drench and Mountain Dew drinks sold in 440ml, 500ml, and 600ml PET formats.

Entrants simply text their on-pack code or visit www.rewardyourthirst.com to find out if they have won a prize from a wide selection that includes branded goods and foreign trips, such as the "ultimate mates" USA road trip for four.

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