National potato supplier Branston has announced the appointment of Richard Fell as managing director of its ‘prepared team'.
The appointment supports Branston's planned investment of £12m to expand its prep factory, to provide more capacity to meet increasing customer demand. A new venture will allow the company to introduce new technologies and capabilities, as well as a protein plant that will extract vegan protein from waste potatoes, creating a new product range and customer base.
James Truscott, managing director at Branston, said: "This investment will support our business growth plans and give us the ability to not only expand our prep business, but also develop new products and customers, enabling us to grow our workforce throughout 2021 and beyond.
"We have appointed Richard to lead this priority area for Branston, which is a new position within the business. He will be working closely with myself, our executive board and the wider prepared team throughout our period of expansion. Richard has a wide range of skills and experience and we are excited to welcome him on board."
Richard has more than 22 years of high-level management experience in chilled food, bakery and milling businesses and has held previous positions at Rank Hovis Milling, Premier Foods and Princes.
Fell said: "I'm really pleased to be joining the Branston executive board, it's a huge privilege and such an exciting time for the business. I look forward to sharing my experience with the team and being a part of its new journey."