Brakes introduces ASC-certified prawns to the UK
Brakes has become the first foodservice supplier to introduce Aquaculture Stewardship Council (ASC) certified prawns to the UK as part of its commitment to protect the marine environment.
It has also added three lines of ASC-certified pangasius Basa (a type of catfish) to expand its range of sustainable and responsibly sourced fish and seafood.
Pubs, schools and other foodservice providers that source ASC-certified products from Brakes can apply for an ASC Chain of Custody Certification, which would allow them to use the consumer-facing logo which assures customers of their choice of sustainable fish.
Andrew Crawford, fish & seafood category manager for Brakes, said: "We want to be seen as market leaders in the provision of sustainably and responsibly sourced fish and seafood. Driving the foodservice market in the right direction, and the introduction of ASC-certified products into our product range will help us to do this.
"We are gradually tailoring our range to fulfil our commitment and the new ASC-certified shrimp and pangasius will help in this process. We have a long history of sustainable fish and seafood initiatives and looking at our farmed range is the next logical step, by choosing ASC-certified species, Brakes is supporting farms that protect the environment while offering customers a responsible choice."
In May 2015, Brakes signed the Sustainable Fish City pledge, becoming the first national wholesale foodservice provider to commit to source fish and seafood only from sustainable and responsible sources.
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