Bolsius Professional launches winter lighting guide
Bolsius Professional has launched a guide to help operators drive footfall and boost customer dwell time over the winter period.
The guide combines interior and seasonal style tips, cost effective ideas and guidance on creating a compelling experience for customers.
It provides easy to implement tips on boosting atmosphere; the effective use of mood lighting, driving footfall through welcoming window displays, embracing seasonal décor, and maximising architectural features such as fireplaces around the festive period.
The guide also highlights interior design trends from the casual dining space with an array of ideas to suit a wide variety of venues.
The premium candle specialist has launched the report as operators ramp up for the busy festive period. With many dining and drinking destinations facing fierce competition and a challenging climate, the look book is designed to demonstrate how design can support revenue by creating a space customers want to revisit.
Paul Christodoulou, national account manager UK & Ireland Out of Home and Hospitality at Bolsius Professional, said: "The winter months can be the toughest time of the year to lure customers out of their homes. Days are short, darkness descends, and sofas beckon.
"Post-pandemic, the environment has changed. Customers became skilled at creating lavish ‘nights out' at home. As a result, experts predict that customer experience will come into sharp focus: creating unique memorable environments that premiumise offerings, lengthen dwell time, and spotlight venues to existing and potential customers.
"We've gathered a few of our favourite winter interiors in this look book, showing how a few simple touches can go a long way. Lighting is a key element, helping to create a welcoming and intimate environment for any venue. We've shown how operators can use this to maximum effect, showing their venue in the best possible light for customers."
