Wasabi to trial sushi counters in M&S stores

04 August 2017 by
Wasabi to trial sushi counters in M&S stores

Japanese-style grab-and-go chain Wasabi is partnering with Marks & Spencer (M&S) to trial fresh sushi counters in its food halls.

The counters will serve both fresh sushi and hot meals. As a concession service, customers will order at the Wasabi counters and pay at the M&S checkout.

The partnership will initially be trialled in five stores, four of which are in London. It comes as M&S expands its offering in London, with its new Bishopsgate store opening last week and a further six due to launch in the coming year.

Dong Hyun Kim, founder of Wasabi, said: "This partnership is extremely exciting for Wasabi. We're delighted to have the opportunity to bring our expertise and innovation to Marks & Spencer customers."

Andy Adcock, food director at M&S, added: "At M&S we put the customer at the heart of everything we do and we're excited that this partnership will see us bring new products and a new experience to our customers. Health, convenience and food on the move are all growing areas of our business and by working with an expert partner we know we can offer our customers the very best."

Wasabi to open Asian-inspired bakery Soboro >>

Kimchee opens second London site >>

Wasabi to open 20 more sites after £25m funding deal >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking