Vegan casual dining concept By Chloe among new signings to the O2

New York vegan casual dining concept By Chloe is one of three new restaurants to launch in the O2 in London's Greenwich.

The 5,400 sq ft restaurant, featuring a 1,500 sq ft back garden area for outdoor dining, is the brand's fourth London site, building on a global portfolio of 16 and further establishing the plant-based offering's foothold in the UK market.

Alongside By Chloe, which neighbours the site's retail offering Icon Outlet, Dublin-based fish concept Hook has moved into a 1,900 sq ft site adjacent to the O2's trampoline park, while Indian street food restaurant Scarlet has occupied a 1,200 sq ft space in the arena.

Marion Dillon, leasing director for ICON Outlet and the O2, said: "The opening of By Chloe adds a trend-led vegan brand to the forefront of the world-class dining and entertainment offering already available at the O2, while its position next to Icon Outlet will appeal to a broad cross-section of visitors.

"The high-profile status of this brand, alongside the openings of street food brands Hook and Scarlet, cements the O2's status as a leading London hub for exemplary entertainment, dining, and fashion."

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