Tesco launches Giraffe cafe concept at Extra stores
Tesco has announced plans to introduce an all-day dining Giraffe café concept to six of its Tesco Extra stores.
The new café concept was designed for smaller sites with greater daytime footfall. They will serve an informal, reduced menu of popular Giraffe dishes and blackboard specials, as well as an all-day breakfast offer.
Russel Joffe, managing director of Giraffe Concepts, said the all-day café model in smaller Tesco locations was in response to customer demand.
"We've created a shorter menu to showcase the more popular dishes and made breakfast available throughout the day. It's a casual experience when visiting Tesco so we created a menu to reflect that."
Around 200 jobs are expected to be created as a result of the new cafés in Sutton Cheam, Cirencester, Newcastle Upon Tyne, Poole in Dorset, West Durrington in West Sussex and Glasgow.
Tesco acquired the Giraffe brand and its 47 sites in March 2013 in a deal worth £50m. Co-founders Russel Joffe and wife Juliette Joffe continue to manage the business.
The company now operates 53 restaurants in the UK, four of which are in airports, and one restaurant in the UAE.
