Pizza Hut names Bill Ogle as US marketing chief

Pizza Hut has appointed former UK marketing chief Bill Ogle as its chief marketing officer in the US.

Ogle, an American, held the UK marketing director position for two years, from January 2000 to January 2002. He then left the UK to become vice-president of concept development in the US.

He is a former marketing director for Pizza Hut US and brand manager for Procter & Gamble. He replaces Tom James as chief marketing officer.

In the US advertising is handled by BBDO Worldwide and the agency's work recently came under fire from parent company Yum Brands chairman David Novak.

He is reported to have said: "We had an advertising campaign or execution that was very confusing. You know we didn't really articulate what the view, what the deal was."

Pizza Hut UK is a joint venture between Whitbread and Yum. Its advertising work is handled by Wieden & Kennedy.

The company is currently without a marketing director after Martin Pugh left for Camelot and responsibilities are being handled by director of retail marketing Simon Wallis.

By Branwell Johnson

This article originally appeared on mad.co.uk, the website which delivers business insight to professionals in marketing, media, new media, advertising and design.To subscribe to mad.co.uk and receive full access to their database of articles on these industries, click here.

Source: mad.co.uk