Online restaurant takeaway service Meal2Go acquired by JustEat.co.uk

A Birmingham-based restaurant takeaway ordering service has been acquired by online takeaway ordering company JustEat.co.uk (Just Eat).

This brings the number of restaurant partners for Just Eat up to over 20,000, and extends the electronic point of sale (EPOS) technology to more restaurants.

The company's EPOS service, developed in part by Meal2Go, is a central management system for restaurant orders, whether they come from online, on the phone, or from walk-ins. It also keeps a record of customers' ordering habits so restaurants can tailor marketing and customer service.

The service will now operate as part of the Just Eat website, which allows customers to search for restaurants and takeaway outlets based on postcode. Customers can view menus, order and pay online, either choosing to have the food delivered (if available) or made ready for collection within a specified time.

Just Eat was founded in Denmark in 2001, and now works in 13 countries worldwide, having received over 100m orders since it launched.

UK managing director of Just Eat, Graham Corfield, said that the new acquisition was part of the company's plans to take on partnerships that would drive growth, and simplify the service for businesses and customers.

He added: "We know there is huge demand amongst takeaway businesses for great value, high quality EPOS technology, which we will now be able to offer. This deal will enable us to provide an even better service to our takeaway restaurant partners."

Rezaei said: "We've spent a lot of time and effort developing our EPOS system. It is great to know that many more takeaway restaurants will be able to benefit from this as part of the wider Just Eat offering."