New veggie fast-casual site Ethos set to open in September

15 August 2014 by
New veggie fast-casual site Ethos set to open in September

A new vegetarian, fast-casual restaurant named Ethos is set to open near London's Oxford Circus this September.

The 74-cover, all-day, self-service restaurant is the brainchild of 26-year-old entrepreneur Jessica Kruger, and will offer a globally-inspired menu of meat-free, ethical and healthy options, in a 3,100 sq ft site. There will also be 12 seats outside, as well as takeaway dishes.

The interior has been designed by I Am Associates, and will feature indoor silver birch trees, floor-to-ceiling windows, and tones of white, blue and gold.

Explaining her idea, Kruger said: "Ethos was born out of my frustration at the lack of creative and exciting meat-free cuisine available on the high street and the repetitiveness of the dishes offered. I hope the restaurant reflects my passion to offer and share good, deliciously different food with everyone, in a friendly, open and inviting environment."

One quarter of British adults say they eat less meat now than a year ago >>
What do veggies eat? Find out during National Vegetarian Week >> -
Vegetarian restaurant Terre Á Terre to reopen next month >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking