Pizza Rossa, a new takeaway concept, is close to finalising three sites in the City of London after raising £440,000 in 17 days through crowd funding.
Founded by Corrado Accardi, a London-based chartered engineer originally from Italy, the company had originally set out to raise £280,000, but succeeded in achieving 157% of its target from just over 100 people. It is believed to be a European record for a start-up business using funds from a large pool of backers recruited online.
Accardi said that Pizza Rossa will set new standards in takeaway pizza, taking 90 seconds from ordering to eating.
"It will be aimed at time-poor city workers, offering a delicious and healthier product, easy to eat on the go, conveniently available and served quickly
"Pizza is no longer regarded as junk food, but as a high quality option in the grab-and-go lunchtime market, because it provides a complete meal. Our pizzas will be akin to the quality of food found in an Italian deli, and aligned with foodie pizzas."
Pizza Rossa plans to create at least 15 jobs in the next few months and run at least 12 outlets within five years.
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