McDonald's says UK business is picking up after £40m drop

29 September 2004
McDonald's says UK business is picking up after £40m drop

Burger giant McDonald's claims its UK business is beginning to turn around, despite a 3.5% drop in sales last year.

Just-published figures for McDonald's Property Company, the chain's UK holding company, show that sales for the year to 31 December 2003 fell by £40m to £1.09b.

Operating profit fell by £5.5m to £144.5m, while pre-tax profit remained virtually unchanged at £118m.

The company said: "It has certainly been a challenging couple of years for McDonald's in the UK as the business has dealt with an explosion in competition and other issues.

"But in the last nine months the UK business has begun to follow the turnaround pattern that we've seen in places such as the US and Australia.

"In 2004 we are seeing positive sales momentum in our UK business and put this down to the increased choice on our menu, changes to popular menu items such as Chicken McNuggets, the investment we're making in restaurant refurbishments and the introduction of services such as Wi-Fi internet access."

Buy this week's Caterer magazine for more industry news and analysis

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking