Loungers to step up Cosy Club openings after record December

03 January 2014 by
Loungers to step up Cosy Club openings after record December

Restaurant/cafe/bar group Loungers is to step up the expansion of its Cosy Club, as it reported record trading for December 2013.

Loungers saw December like-for-like sales rise 8.6% for the month, with year-on-year net sales up 49.6% to £3.458m.

Net sales for the 41-strong group's six Cosy Club sites exceeded £1m for the first time, and accounted for 30.8% of overall sales.

The news came as managing director Alex Reilley announced that the business had agreed a deal for a new Cosy Club site in Bristol, with plans to open more under the brand soon. He attributed the success of the Cosy Clubs so far to their broad appeal to a range of customers, in a venue that allowed them to eat and drink under one roof, with "quirky" styling that felt different to other offers on the high street.

"We're extremely pleased to report another December of strong LFL sales and have seen countless records, at both unit and company level, broken in the process. The performance of the Cosy Clubs is particularly noteworthy and is strong sign of the Cosy Club brand really beginning to find its groove," Reilley said.

"We've spent a lot of time in the last 12 months finessing the Cosy Club brand which, coupled with how strongly the Cosy Clubs have traded in the last few months, means we feel ready to put our foot down a little more," he added.

He said he expected the Lounge brand to remain the main growth engine for the business but that two or three of the openings planned for 2014 would be Cosy Clubs.

"We conservatively believe there's potential for at least 70 Cosy Club sites nationally on top of 250+ potential Lounge sites," he said.

The next Loungers site to open will be Pico Lounge in Glossop on 22 January.

Loungers takes £600,000 in a single week in December >>

Loungers sees 47% rise in turnover as expansion continues >>

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