Jumeirah Restaurants' Noodle House to open first site in London

10 April 2014 by
Jumeirah Restaurants' Noodle House to open first site in London

A Southeast Asian casual dining restaurant from the Jumeirah Restaurant group is to launch in the UK with a new opening in London.

The Noodle House is set to open on 17 April, and will be in the West End's Shaftesbury Avenue.

Its menu is inspired by Southeast Asian street food and teahouses, and focuses on noodle-based dishes, plus classics from all over the region, including nasi goring, curry laksa, Thai green curry and Cantonese roasted duck. It also offers over 12 different varieties of noodle, including udon, vermicelli, la mian and ban mein.

The London site will also feature an extensive drinks menu, focusing on teas and cocktails. There will be 17 blends on offer, displayed on a special "tea wall". Cocktails will include the ‘Moon Shadow', with vodka, jasmine, chrysanthemum and Lillet Blanc tea, plus iced hibiscus.

The new London site will be operated under a master franchise agreement, with affiliates of the EQ Group.

Director of the EQ Group, Hussein Sunderji, said: "We're really excited to be bringing this vibrant casual dining concept to London.

"It has been quite a journey and, working closely with Jumeirah Restaurants, we have invested significant time and resources tailoring the concept for our guests here in London. The Noodle House celebrates the best of Southeast Asian cuisine in a welcoming and dynamic environment."

The Noodle House first opened in Dubai at the Jumeirah Emirates Towers in 2002, and now runs to 22 sites worldwide, including in Abu Dhabi, Doha and Moscow.

Interactive sushi station introduced at Jumeirah Carlton Tower >>

Megan McIntyre joins Jumeirah Carlton as marketing manager >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking