Joe & the Juice is to open a new juice bar and café on 299 Fulham Road this December.
The 50-cover, 2,130 sq ft site will serve a menu of freshly prepared juices, smoothies, shots, sandwiches and coffee.
Founded in Copenhagen in 2002, Joe & the Juice has over 200 locations across Europe and America. The Fulham site will be its 33rd in the UK.
Kasper Garnell, head of branding and communication and partner at Joe & the Juice said: "Following the success of our store on the Kings Road, we wanted to expand within this vibrant and exceptionally popular part of London. It's apparent that Chelsea is full of health-conscious food lovers and we can't wait to open our doors and continue to share Joe & the Juice with them."
Sloane Stanley Estate owns and manages residential and commercial properties on King's Road and Fulham Road.
Commenting on the news, Hannah Grievson, commercial property manager at Sloane Stanley said: "We are thrilled to announce Joe & the Juice to Fulham Road where they will further enhance the existing dining offer, joining leading operators such as Orée and Lievito. The brands nutritious but exciting approach to dining will be a welcome addition to an ever expanding healthy offer."
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