In-store software slashes Domino's delivery times

30 March 2007 by
In-store software slashes Domino's delivery times

Domino's Pizza says it has increased the number of orders leaving stores in less than 15 minutes by a third since rolling out new in-store software at the end of last year.

The Real Time system, which was piloted at 46 stores in the UK and Ireland last year and rolled out across the chain last November, has been credited with improving staff motivation and performance.

The benchmarking software, which Domino's claims is an industry first, links into existing in-store IT systems and allows staff, franchisees and head office to access real-time performance information from across the group.

Domino's performance figures show that stores with the quickest delivery times have the highest levels of repeat ordering and strongest like-for-like sales growth.

Patricia Thomas, operations director at Domino's, said: "When our customers order, they're hungry. We recognised that driving out-of-the-door times had a direct impact on customer satisfaction and sales."

The company's Out-The-Door Elite members - stores that deliver 75% of their orders in less than 15 minutes - more than doubled in the fortnight after Real Time's launch, from 40 to 90. Stores consistently among the Elite have seen double the sales growth of those outside, according to Thomas.

Other benefits include improving franchisees' ability to react to changing circumstances, for example bringing in more delivery staff at one of their units if demand is negatively affecting delivery times, she said.

Indian pizza maker fastest

by Chris Druce

E-mail your comments to Chris Druce](mailto:Chris Druce@rbi.co.uk?subject=In-store software) here.

[The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking