Herman Ze German to open first site outside of London
German eatery Herman Ze German is to open its first site outside of London at Birmingham's Grand Central next month.
Due to open on 1 April, the German sausage brand has expanded to include four sites in London and a food truck in Germany since launching in 2008.
The 700 sq ft, 42-cover Grand Central site will serve the brand's signature currywurst and schnitzel as well as German beers including Früh, Kölsch, Erdinger and Schneider Weisse.
Azadeh Falakshahi and Florian Frey, co-founders of Herman Ze German, said: "We are super excited to be bringing our famous currywurst, schnitzels and grilled Black Forest sausages to Birmingham. With its line-up of leading retailers and restaurateur and location directly above the busy New Street Station, Grand Central was the obvious choice for our first site outside of London."
The restaurant interior was designed by Berlin-based designer Lena Kramer. Local contractor Charles Evans, who also worked with Grand Central restaurant Mowgli, has been commissioned to complete the fit out.
Iain Mitchell, UK commercial director at Hammerson, which owns Grand Central, said: "The fact that the brand has chosen Grand Central and Birmingham for its first site outside of London is a real vote of confidence in the city."
