A team led by former Tragus Group operations director is set to roll out US brand the Habit Burger Grill in the UK and Netherlands.
Phil Blackband is planning the opening of two Habit Burger Grill restaurants in the suburbs of London in 2018 as chief executive of the newly formed Pegasus Foods, which is aiming to roll out 30 sites withing five years of trading.
He is joined at Pegasus by head of supply chain Phil Cooke, formerly Patisserie Holdings head of procurement.
Habit Burger Grill was established in California in 1969. The menu includes ‘charburgers' such as the roasted garlic portabella char, with portabella mushrooms, cheese and garlic aioli and the BBQ bacon charburger, alongside a range of sandwiches including chicken, tuna and steak.
Blackband said: "We are honoured and excited to bring The Habit Burger Grill to the United Kingdom and the Netherlands. We have a strong belief in the Habit brand and have been long-time fans of their signature chargrilled burgers, delicious sandwiches and fresh salads."
Russ Bendel, chief executive officer at The Habit Burger Grill, added: "Pegasus Foods is a burgeoning restaurant operator and franchise business partner with a strong vision, strategy, and a dynamic team that we are proud to be working with to introduce the Habit Burger Grill to the United Kingdom and the Netherlands.
"We are impressed with their team's passion to deliver the Habit's unique offering of quality food and genuine hospitality all at a remarkable value which aligns perfectly with our core principles."
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