Ed's Easy Diner launches Ed's Dinerette brand extension

30 July 2014 by
Ed's Easy Diner launches Ed's Dinerette brand extension

Ed's Easy Diner has launched a new brand extension called Ed's Dinerette.

The first Ed's Dinerettes are set to replace the existing Shakes ‘N' Dogs in the Meadowhall shopping centre in Sheffield, and Bluewater shopping centre in Kent.

The restaurants will feature a short menu focusing solely on hamburgers, hot dogs, fries and shakes, and will open in high footfall locations, targeting customers with a brief dwell-time and those on the go.

Smaller hamburgers will be available at a lower price point, with the option to add a patty and go from a 3oz single to a 6oz double burger. There will be a choice of three best-selling hot-dogs and fries as well as a new hamburger ‘meal deal' which includes classic fries and soda for £6.45.

Ed's Easy Diner currently has more than 32 sites with another six opening soon, including at Victoria Place, in London's Victoria Station at the end of the month and County Mall in Crawley in August.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking