Domino's launches new ‘gourmet' range
Takeaway pizza chain Domino's has launched a new ‘gourmet' range of pizzas to appeal to customers who want a lighter meal.
The three Italian-style pizzas served on thin crust dough are:
Rustica - chicken breast strips, "naturally smoked" bacon rashers, baby spinach and SunBlush baby plum tomatoes
Firenze - Ventricina salami, pepperoni and Peruvian roquito peppers
Florentine - Greek feta cheese, baby spinach and SunBlush baby plum tomatoes
The company has also put a new "gourmet garlic bread" on the menu, using a thin crust base, sundried tomato and garlic sauce and mozzarella cheese.
A new blue and white pizza box has been introduced to mark the launch.
Simon Wallis, sales and marketing director at Domino's Pizza, said: "Our new Domino's Gourmet Range has been specially developed to appeal to a different type of pizza-eater who is looking for a lighter pizza and more distinctive flavours, which are akin to those you might find in a traditional pizzeria. We want to make dining in the new dining out with Domino's Gourmet Range."
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By Neil Gerrard
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