Conran Restaurant Group is launching a new venture at the revamped Royal Festival Hall at London's South Bank, which is set to open next June.
The 240-cover eatery, which is yet to be named, will include a restaurant, brasserie and central bar area and will serve modern seasonal Great British food.
Its look, which is being developed by design and architecture consultancy Conran & Partners, will reflect the original 1950s style of the property with the restaurant featuring an "elegant yet informal setting" and the brasserie comprising a bar and grill.
The refurbishment will start early in January.
Last month Conran's senior management team completed a buyout of the business.
The new restaurant group - which will be renamed shortly - is expected to try to build on the success it enjoyed at the Great Eastern hotel and develop other hotels' food and beverage operations.
By Kerstin Kühn
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