Burger chain Byron eyes five more sites

15 July 2010
Burger chain Byron eyes five more sites

Upmarket burger chain Byron could add up to five new outlets to its estate in the next 12 months, including a new venue set to open at the One New Change development near London's St Paul's in October.

Owner Tom Byng told Caterer that the company had no firm plans on where it thought to open its other venues, although they are all expected to be leasehold properties within London and its more affluent suburbs.

"We are not obsessed with numbers in terms of new sites. We are just out there trying to do a good job of doing really great hamburgers. You learn a lot with each site, so we are looking to do four to five more in the next 12 months. But we review it as we go along. We don't say ‘we want to have this many restaurants,'" he said.

So far, One New Change is the only site in Byron's pipeline of new projects to have been confirmed. "There's not many places that you can go in the City which have a good mix of retail and restaurants so on paper it looks like something that should work," he added.

Meanwhile, Byng revealed that the chain's annual turnover hit £10m for the financial year to June 2010 and is turning a profit, although he declined to reveal how much.

But he indicated that the company was in "good shape", helped by the fact that it is new and relatively small, as well as the fact that its central London sites have helped shield it from the worst effects of the recession.

"We think there are plenty more people trading down from £25-30 per head to us than there are people trading down from us to say McDonald's.

"We are really small but we are seeing some really positive like-for-likes in our sites that have been open for more than 12 months," he said.


Timeline - Byron's growth so far

â- Kingston - June 2008
â- Westfield - Oct 2008
â- Gloucester Road - Nov 2008
â- King's Road - Dec 2008
â- Soho - Dec 2009
â- Islington - April 2010
â- Covent Garden - June 2010
â- Canary Wharf - June 2010
â- Old Brompton - Road July 2010

Restaurateurs less gloomy about the future, finds report >>](http://www.caterersearch.com/Articles/2009/08/10/329151/Restaurateurs-less-gloomy-about-the-future-finds-report.htm)

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs
Looking for a new job? Find your next job here with Caterersearch.com jobs

[Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking