Ask Italian opens new flagship Birmingham restaurant

24 June 2013 by
Ask Italian opens new flagship Birmingham restaurant

Ask Italian is set to open a new "flagship" restaurant in Birmingham city centre in July.

The new 150-cover restaurant, in the redeveloped New Street shopping centre will be Ask Italian's first site in the city.

Ask Italian managing director, Steve Holmes, said: "This opening is a major milestone in our recent Ask Italian journey. We are in the middle of a hugely ambitious programme to transform our existing restaurants but still have plans to open new, large flagship sites. We are proud to have found one right in the heart of Birmingham and to be part of the reinvigorated New Street."

Gondola-owned Ask Italian has more than 110 restaurants throughout the country and the brand is in the throes of a major refurbishment programme as it updates the look and feel of its restaurants, to create a more modern, Milanese-inspired look. The company has also maintained its relationship with advisors, which it refers to as its "expert friends" Theo Randall, Carla Capalbo and Adrian Garforth MW.

Ask Italian boss Steve Holmes to be keynote speaker at Arena networking event >>

Gondola targets 20-30 refurbishments a year for Ask Italian >>

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