3Sixty Restaurants secures ninth Ego site
3Sixty Restaurants has secured a ninth site for its Ego brand, and the first to open in a pub.
The company, which also owns the Rocket brand and is run by James Horler and Luke Johnson, will open the Holly Bush in Stockton Brook near Stoke-on-Trent in late September following a refurbishment.
The site will comprise a bar, restaurant with 120 covers and a substantial outside seating area.
The deal for the site means that 3Sixty Restaurants now has a total of 14 sites, including nine under the Ego brand and five in the Rocket portfolio.
Chief executive James Horler said: "This acquisition is very exciting for our company as we believe the food offering within Ego is ahead of our competitors and putting it into a pub environment will allow us the opportunity to deliver a great food led brand with local community appeal, which combined, will deliver a successful business proposition. We have 35,000 Twitter followers, 67,000 Cub members a very strong balance sheet and are delivering strong like-for-like sales, so it appeared a sensible opportunity for the Ego brand."
