Cheaper drinks help prop up sales at Revolution

29 July 2004
Cheaper drinks help prop up sales at Revolution

Drinks discounting introduced earlier this year has helped slow the decline in like-for-like sales at Revolution, the vodka bar chain owned by Inventive Leisure, the company said today.

In March, Inventive said the drinks price war at high-street bars and pubs was having a severe effect on the group.

As a result, it said it would review pricing, especially during the mid-week period.

The discounts now introduced have helped slow the decline in like-for-like sales to 8% during the 12 weeks to the end of June, from a 14% decline beforehand.

And without the effect of Euro 2004, which hit sales at Revolution because it does not concentrate on televised sport, the decline would have been only 6.4%.

The group opened one new Revolution, in Newport, during the first six months of 2004.

But it has dropped plans for openings in York and Shoreditch, east London, and has failed to gain a licence for another new site in Nottingham.

Buy this week's Caterer magazine for more industry news and analysis

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking