McDonald's plant-based burger could launch in the UK next year

10 November 2020 by
McDonald's plant-based burger could launch in the UK next year

Following "encouraging" consumer trials in Canada, McDonald's is launching its plant-based burger concept 'the McPlant' globally.

The group said: "Markets can adopt the McPlant when they're ready and we expect some to test the burger next year."

The brand entered the meat-free market with its first vegan meals in January when it launched its veggie dippers in all its UK restaurants.

McDonald's is the latest fast food chain to expand its veggie or vegan-friendly offerings. Following last year's vegan sausage roll success, Greggs launched a vegan steak bake earlier this year, while Pizza Hut introduced a new 'pepperphoni' pizza to its menus.

KFC also launched a vegan burger across its sites, and Burger King launched a plant-based version of its Whopper burger, called the Rebel Whopper, however it later emerged the product is cooked on the same grill as its meaty counterpart.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking