Yotel will launch its first outlet today with the opening of a 46-cabin hotel at Gatwick Airport's South Terminal in London.
Cabins come as premium or standard and comprise a double rotating bed, techno walls, pull-down desk, flat-screen TV and Wi-Fi access.
They can be booked in four-hour blocks or overnight with prices starting from £25 for four hours and £55 overnight.
Yotel was founded by Yo! Sushi founder Simon Woodroffe and chief executive Gerard Greene.
The concept is backed financially by Kuwaiti-based IFA Hotels & Resorts.
Woodroffe said: "Travelling can be a painful experience so we are looking to making it as pleasurable as possible."
By Kerstin Kühn
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