Whitbread unveils new Premier Inn logo

27 June 2007 by
Whitbread unveils new Premier Inn logo

Leisure giant Whitbread has revealed its logo for the newly rebranded Premier Inn hotel chain.

The company is spending £21m on the rebranding exercise, which is designed to put clear blue water between the chain, formerly Premier Travel Inn, and rival Travelodge.

Premier Inn's head of brand marketing, Catriona Lougher-Smith said: "We have carried out months of intensive research leading us to this point, using both consumer insight as well as looking to other leading brands for inspiration.

"The new logo will be rolled out across our estate of nearly 500 hotels using new lighting to enhance the branded environment and therefore ensuring Premier Inn is instantly recognisable."

Meanwhile, Whitbread has signed up Bupa Health Insurance to provide private healthcare to about 1,500 staff across its four brands, Premier Inn, Brewers Fayre, Beefeater and Costa Coffee.

The will also have access to a range of Bupa member offers giving discounts on health, household, travel and leisure services.

Whitbread to spend millions rebranding Premier Travel Inn >>

Whitbread chief executive casts doubts over Travelodge claims >>

Costa and Premier Inns drives Whitbread's profits up >>

By Daniel Thomas

E-mail your comments to Daniel Thomas](mailto:daniel.thomas@rbi.co.uk?subject=Whitbread unveils new Premier Inn logo) here.

[The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking