Two new Ibis Budget hotels for the M6

14 April 2014 by
Two new Ibis Budget hotels for the M6

French hotel Accor has signed two franchise agreements with Think Options Limited to create two Ibis Budget hotels in Warrington and Knutsford.

Ibis Budget Warrington Lymm Services and Ibis Budget Knutsford will open in May when they will be operated by Signature Management Services and join the 86-strong Ibis portfolio in the UK.

Ibis Budget is one of three Ibis brands from Accor alongside Ibis (like Ibis Budget, a standard brand) and Ibis Styles (non-standard).

The 61-bedroom Ibis Budget Warrington Lymm Services is located on the M6 motorway service station at Junction 20, while the 32-bedroom Ibis Budget Knutsford is also situated on the M6 motorway towards Manchester.

Both properties are currently being refurbished to bring the hotels in line with the brand's standards of offering "essential comfort at a budget price offer".

Thomas Dubaere, managing director, Accor UK & Ireland said: "In joining the Accor Group, these two economy hotels will benefit from our robust distribution services, strong awareness of the Ibis brand and expert support from our hotel services team."

Stephen Gaunt, chief executive of Signature Management said: "We are excited about becoming part of the Accor Group and are looking forward to the opening of both hotels in May."

Accor currently operates 200 hotels in the UK, operating under 10 brands. The company plans to open a further 100 hotels in the next two to three years.

Accor increases profit target after European improvement >>

Accor launches new strategy for growth >>

Accor brings economy hotel brands into Ibis stable >>

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