Only the fittest brands will survive, says Rezidor hotels boss

08 March 2006
Only the fittest brands will survive, says Rezidor hotels boss

Hotel operating company Rezidor SAS Hospitality expects new brand developments to provide a positive future for the hotel sector.

Opening the 2006 International Hotel Investment Forum yesterday (7 March), conference chairman and chief executive of Rezidor, Kurt Ritter, said new brands would come-and-go and old ones would disappear.

"New brands will evolve and only the fittest will survive," he said.

Some would fail because they had the wrong geographical base and wouldn't obtain critical mass, which is essential for brands to survive, he added.

Ritter was bullish about Rezidor's latest brand partnership in conjunction with Italian fashion house Missioni.

"It's an iconic label and we believe it will go very well. We will announce three more developments next week and hope to grow by five to six a year.

"We're very positive about the future of this brand," Ritter said.

2006 International Hotel Investment Forum >>
By James Garner

Get your copy of Caterer and Hotelkeeper every week -

Sudoku Join the craze and play Sudoku online!
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking