Native appoints hotelier as chief operating officer

26 November 2018 by
Native appoints hotelier as chief operating officer

Aparthotel brand Native has appointed hotelier Alexandra Brunner as chief operating officer.

Brunner joins the group following three years as an area manager for Premier Inn having overseen a portfolio of 17 hotels in London. Prior to this she worked as an area manager for Ascott Group (part of Capital Land) in west and central London, as a general manager at Jury Inns properties in Chelsea and Swindon, and as an operations manager for the Doyle Collection.

In her new role, she will focus on rolling out the brand strategy across Native's expanding portfolio, with particular focus on driving customer service, building local corporate relationships and asset maintenance.

The firm recently announced a £250m development programme to launch its new lifestyle-led aparthotel concept, with plans for more than 1,000 units by the end of 2018, growing to 2,000 units by the end of 2019. It currently has 20 properties across the UK.

Guy Nixon, founder and chief executive of Native, said: "Alexandra joins Native during an exciting time of fast-paced growth for the business. We recently launched Native Bankside on the Southbank and Native Glasgow at the Anchor Line and these will be joined next year by Native Manchester at the London Warehouse."

"Furthermore, we have confirmed schemes in Birmingham, Leeds, Bristol and two additional sites in London's Soho and Covent Garden over the next 24 months. Alexandra will be instrumental in ensuring that Native maintains the highest level of ‘guest experience' as we forge ahead in delivering our new design and lifestyle-led, aparthotel concept across key UK locations."

London Warehouse aparthotel details revealed >>

Native aparthotels reveals £400m expansion plans >>

Green light for £20m Birmingham Native aparthotel >>

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking