MGM Hotels and Virgin Hotels executives to give keynote speeches at HTE
Responsible for implementing Virgin Hotels' global growth strategy, Hope will speak on 4 February, the opening day of the event, on Hotel development - building/growing a new hotel brand, while Dearborn will deliver his address on Understanding the Future of Digital Signage the next day.
Hope, who sources and acquires properties in key gateway cities, will share how the Virgin Hotels brand expects to expand over the next five years. She will also talk about building a new lifestyle brand in the global competitive marketplace and differentiating hotels through design, technology, distribution and tone of voice.
Dearborn intends to share his wide range of experience with MGM Resorts International - with its 10 properties in Las Vegas, Disney, Four Seasons and Marriott Hotels, to help delegates stay ahead of the cutting edge of today's technologies.
Claudia Harris, event manager of HTE, said: "With an impressive line-up of some of the brightest minds in the industry, Hospitality Technology Europe is a must-visit for anyone looking to stay up to date with the latest technology trends. We're thrilled that both Randy Dearborn and Allie Hope will be presenting speeches - both are extremely knowledgeable individuals whose track record in the industry is second to none."
Over 1,500 leading hospitality technology professionals are expected to attend the two day HTE event on 4 and 5 February at Earls Court in London. To find out more about attending and to register, visit www.hospitalitytecheurope.com/reg.
Programme for 2014 Hospitality Technology Europe conference announced >>