Marston's ale nets cricket deal

23 August 2006
Marston's ale nets cricket deal

Marston's ale is to become the official beer of the England & Wales Cricket Board for the next three years.

The brand's owner, UK beer and pub group Wolverhampton & Dudley Breweries (WDB), has struck a three-year sponsorship deal with the cricket governing body.

The deal will also see the Marston's brand sponsor the England team when it heads off to Australia this winter to defend The Ashes. England's opening bowler Matthew Hoggard was unveiled as the brand's official ambassador.

Alistair Darby, managing director of WDB Brands, said: "It raises the Marston's profile even further across the length and breadth of England and Wales.

"This is hugely important in our ambition to grow not only Marston's Pedigree, but also Smooth, Old Empire and Burton Bitter.

By Tom Reed

This article originally appeared on, the website which delivers business insight to professionals in marketing, media, new media, advertising and design.To subscribe to and receive full access to their database of articles on these industries, click here.


Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking