Luxury hotel to be built on Southwold Pier

01 March 2013 by
Luxury hotel to be built on Southwold Pier

A 30-bedroom luxury hotel is to be built on Southwold Pier, following the sale of the landmark structure to Gough Hotels, off a guide price of £6m.

"To be able to build a hotel in Southwold - one of the most iconic places on the east coast of England - is an amazing opportunity, as is being able to build a hotel on a pier," he explained. "We see it as a great opportunity to expand our business and are delighted to get involved in such a wonderful town."

The 623ft-long pier was bought by Gough Hotels from Stephen and Antonia Bourne, who have been the owners since 2005. Originally built in 1900, before being destroyed by a storm in 1934, the pier was rebuilt in 2000, since when it has enjoyed a rejuvenation as a leisure venue with shops, cafés and a restaurant.

"We are confident we can build on the success of the pier and in time develop the luxury hotel which will transform the business into a 365-day-a-year enterprise," Gough said. "This will not only boost the pier's shops and restaurants, but increase employment and the appeal of the town as a year-round tourist destination."

Gough said that he hoped to adjust some aspects of the planning permission, obtained in 2010, to create an art deco-style hotel. "We may make some alterations, but the design will reflect the hotel's coastal location."

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking