London signs agreement to attract more Chinese visitors

07 November 2006
London signs agreement to attract more Chinese visitors

Visit London hopes to attract more Chinese visitors to the capital after signing an agreement with the Guangzhou tourism authority.

Under the terms of the agreement, the tourism organisations will join forces to arrange promotion, events and trips to aid understanding of the countries' cultures in a bid to increase visitor numbers.

Signing the agreement at the World Travel Market exhibition, Visit London's chief executive James Bidwell said: "London and China's growing relationship will be of crucial importance in the next decade and beyond.

"Like the Olympic spirit which seeks to embrace the nations of the world, both London and Guangzhou are reaching out to improve mutual understanding between their people. I am delighted that will be working closely together in the coming years."

Visit London signed a similar deal with Shanghai when the Mayor of London Ken Livingstone visited China.

Visit London to launch Europe-wide marketing campaign >> cuts losses as internet sales boom >>

Spring campaign from Visit London >>

By Daniel Thomas

E-mail your comments to Chris Druce]( signs agreement to attract more Chinese visitors) here.

Get your copy of Caterer and Hotelkeeper every week -

[Sudoku]( "A new puzzle every day!") Join the craze and play Sudoku online!
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking