The 40th anniversary tomorrow of the death of Jimi Hendrix is being marked by the launch of a suite in his name at London's Cumberland hotel.
The 1019-bedroom hotel was the location of Hendrix's last interview by music journalist Keith Altham.
"I think Jimi would have loved the idea of a special room designed in a style which harmonised to his music and memory," said Altham.
Conceived by designer Mary Gannon, the suite is full of flamboyant colours, psychedelic stylised patterns and authentic vintage fabrics.
"The Cumberland has always been an edgy hotel with a brave modern attitude so it was no surprise to see how popular it was with the rock ‘n' roll heroes of the 1960s," said the hotel's general manger, Tim Cordon.
"When we realised that this was also Jimi Hendrix's last known address it was a perfect opportunity to celebrate the connection with a personality that captures so well the inspirational and unique values upon which the Cumberland is modelled."
The suite costs £399 per night for two, including breakfast, with £10 from each booking being donated to The Hendrix Foundation for disadvantaged children.
<span class=""noindex"">By Janet Harmer
E-mail your comments to Janet Harmer here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Looking for a new job? Find your next job here with Caterersearch.com jobs