InterContinental Hotels Group (IHG) has finally succeeded in its bid to have its logos removed from a hotel in Belgrade.
The Commercial Court in Belgrade has ordered that all logos of IHG be removed from InterContinental Hotel Beograd Belgrade by 15 January.
The contract granting the Belgrade hotel the right to use the InterContinental name and logos was terminated in July 2006, but its owners have continued to use the IHG branding.
Representatives of the Belgrade hotel said that they were negotiating with a number of international companies interested in allowing it to use their licence and brand name.
The court's decision is a temporary measure, and a final decision will be made by a court in London.
Privatisation of the Hotel Beograd Belgrade has been postponed until after the parliamentary elections in Serbia, scheduled for 21 January.
Without the licence to use the IHG name, the value of the hotel is estimated at €35m (£23.4m) with the licence, the hotel would be worth €70m (£46.8m).
By Jim Glenn at CEN