Inside track

27 August 2004
Inside track

What business is it in? It's the UK's largest budget hotel chain.

What's its form? The Whitbread-owned company has just completed the £505m purchase of the Premier Lodge budget hotel chain from pub company Spirit. This gives the company 461 hotels in the UK, which it is currently rebranding as Premier Travel Inn.

Where is its head office and area of operation? The company is based at Whitbread's head office at CityPoint, One Ropemaker Street, London EC2.

What sort of employer is it? Parent company Whitbread has been recognised by industry body Springboard, and featured in the Sunday Times newspaper's round-up of great places to work. Prospective employees can register their details online at, in the careers section.

Premier Travel Inn also runs a graduate recruitment scheme called Shooting Stars. The 12-month programme (six, if you have previous experience) pays £16,500 per annum (plus London weighting) and is designed to equip graduates with a broad range of skills. For more information about the scheme, contact recruitment co-ordinator Amanda Paradine for an application form, on 01582 499297.

How does the future look? Whitbread managing director Alan Parker has said that Premier Travel Inn will add 1,500 new budget hotel rooms to the portfolio every year until it hits a target of about 40,000 rooms in the next five to six years.

Did you know? The amount paid for Premier Inn's 141 sites (and 19 co-located pub-restaurants) works out at £54,000 per room. Yet development costs for a room at a new-build Travel Inn are between £35,000 and £40,000 a room.

Not to be confused with… Arch-rival Travelodge, which is owned by private equity company Permira and has about 245 owned or managed properties in the UK and Ireland.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking